Amazon King
Introduction to Amazon King........................................................................................................................ 4
Amazon’s Profit Hubs....................................................................................................................................... 6
Amazon Prime................................................................................................................................................... 6
Kindle Direct Publishing (KDP)............................................................................................................. 7
CreateSpace....................................................................................................................................................... 9
Amazon Advantage....................................................................................................................................... 9
Amazon WebStores.................................................................................................................................... 10
Amazon aStores............................................................................................................................................ 10
Making Money with KDP.............................................................................................................................. 11
Choosing a Subject..................................................................................................................................... 11
Creating the Publication.......................................................................................................................... 11
Creating a Cover........................................................................................................................................... 12
Publishing on KDP...................................................................................................................................... 12
Promotion........................................................................................................................................................... 13
CreateSpace......................................................................................................................................................... 14
Amazon Advantage......................................................................................................................................... 15
15
Amazon WebStores......................................................................................................................................... 16
Choosing a Theme...................................................................................................................................... 16
Fees....................................................................................................................................................................... 17
Sourcing Products....................................................................................................................................... 18
Amazon aStores................................................................................................................................................. 19
Final Words............................................................................................................................................................ 20
More Resources For Success................................................................................................................. 21
Amazon King Page 2
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interpretations thereof.
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Amazon is one of the biggest retail
companies in the entire world, serving millions of customers every year and
making unbelievable profits. They have a level of customer loyalty that most
companies are never able to attain.
While most entrepreneurs dream of making
even a meager living online, few ever do. They try to compete with giants like
Amazon, thinking they can just set up a website, attract visitors, and profit.
Unfortunately, things just don’t work that way. Amazon is already established.
They have established business relationships with suppliers and shipping
companies, so they can get better prices than you could ever manage on your own.
You may think, “Why should I even bother
trying to start a business online if I could never compete with Amazon,
anyway?”
The thing is, you don’t have to worry about
competing with Amazon. Have you ever heard the old adage If you can’t beat
‘em, join ‘em? You can actually partner with Amazon, leveraging their
incredible power to build your own business without having to compete against a
giant like Amazon.
So why exactly is Amazon a good company to
partner with? There are many reasons why such a partnership could be extremely
beneficial for you. For example:
1. Approximately 5% of all internet
traffic visits Amazon.com each month. To put that into perspective, there are
approximately 2 billion total internet users worldwide, which means around 100
million people visit the site each month!
2.
Amazon is the 5th most visited website in the U.S.
3.
Amazon is the 14th most visited website in the world.
4.
Amazon has captured one of the most
lucrative demographics in
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existence – childless women over age 35 making $60,000+ per year.
In addition to these statistics, Amazon is
simply one of the most powerful and reliable forms of traffic online. People
tend to spend a tremendous amount of time on the site, often making several
purchases per visit. They trust Amazon, and Amazon’s liberal shipping and
return policies get them to return again and again.
In this report, you’re going to learn how to
team up with this global retail monolith, and use their tremendous power and success
to build your own online business.
You’ll learn about several different
business models you can use to make money with Amazon, and how to choose one
that suits your business style.
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Amazon has many different revenue streams
that have made it one of the most profitable online businesses in history.
Their strategies have made them the powerhouse they are today.
Let’s take a look at some of the different
revenue models Amazon have developed, and how you can use them to your
advantage.
Amazon
Prime
Amazon Prime is a program Amazon debuted a
few years ago. Initially, the program’s primary advantage to customers was
tremendous savings on shipping costs on products sold by Amazon.com, but it has
evolved to offer other benefits as well.
The program lets people get overnight
shipping for $3.99 per item, and 2-day shipping FREE! An Amazon Prime
membership costs $79 per year, but considering overnight shipping can cost $20
or more for a single item without an Amazon Prime membership, the savings can
add up quickly.
One thing that makes Amazon Prime so
powerful is that people tend to order a lot more from Amazon once they become a
member. It’s hard to order an item from another retailer when standard shipping
from that retailer would potentially be $7-$10 and the item would take a week
to arrive, when you could get FREE shipping and have the item in two days or
$3.99 and have it in 24 hours. This means Amazon Prime members are prone to do
most, if not all of their online shopping with Amazon instead of their
competitors.
But Prime members get other benefits, as
well. Amazon keeps adding new benefits regularly. Here are a few of the current
benefits of Amazon Prime
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membership:
1. Access to thousands of streaming television
episodes and movies included with membership. Currently, Prime Members have
over 38,000 episodes and movies to choose from.
2.
The ability to borrow one Kindle book each
month for free.
3.
Free 2-day shipping on millions of different
items.
4.
Overnight shipping for $3.99 per item.
These benefits alone could be worth
thousands of dollars, so you can see why so many people pay $79 per year to
receive them.
While you can’t make money directly
from the Amazon Prime program, it will benefit you enormously by making it much
easier to get people to buy the things you are selling, because many people
(especially Prime members) will already be loyal to the company.
Kindle
Direct Publishing (KDP)
One of the most popular programs Amazon has
developed in recent years is their KDP program. KDP stands for Kindle Direct
publishing. Their program allows authors and publishers to make their content
available for sale through the Kindle platform and receive huge commissions on
sales.
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There are
two commission structures:
1.
Earn 70% commission on products
between $2.99 and $9.99.
2. Earn 35% commission on products
between $0.99 and $2.98 and on products $10 and up.
As you can see, the most lucrative prices
for your books would be between $2.99 and $9.99, but if you’re interested in bulk
sales you could certainly price at $0.99. Just remember that you would have to
sell six books at $0.99 to get paid as much as a single sale at $2.99.
You can publish nearly anything on the KDP
platform. Here are some examples of products people publish on Amazon:
·
Short stories and story collections
·
Children’s picture books
·
Cookbooks
·
How-to books
·
Novels
·
Poetry collections
Amazon does have fairly strict quality
standards, but perhaps not as strict as you might expect. They don’t really pay
a lot of attention to the quality of the story or the content itself, but they
do care about things such as formatting, length, spelling and grammar. Don’t
expect to publish a 5-page report full of typos and get away with it.
Once you publish something on the platform,
it will be available to anyone who has a Kindle device, as well as anyone who
downloads the Kindle app to their computer or mobile device. The Kindle app is
available for both Mac and PC computers, as well as many different devices
including iOS (for iPad and iPhone)
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and
Android.
When people purchase your publication,
Amazon will give you a commission. Commissions are paid monthly approximately
60 days after the end of the pay period. So it will be a couple of months
before you receive your first payment, but you’ll receive payments monthly
after that.
CreateSpace
Amazon also has a program that will enable
you to publish your content in print format, as well. This program is called
CreateSpace, and it will let you choose from a variety of different paperback
sizes and then publish your content in print.
While most people don’t earn as much money
with their printed material as they do digital, making your content available
in print helps expand your reach to those who prefer printed material, which
can increase your visibility considerably.
Amazon
Advantage
If you have content you have already
published in a physical format somewhere other than Amazon, you can use
the Amazon Advantage program to sell it through the Amazon website. This
program costs $29.95 per year plus a 55% royalty to Amazon for every sale.
However, taking advantage of this program could drastically increase your
visibility and it could be well worth it to get such a lucrative new
distribution channel.
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In order
to qualify for the Amazon Advantage program, your content must:
1. Be in physical format, not digital.
(Example, CDs, DVDs, printed books, etc.)
2.
Have a scannable ISBN/EAN/UPC barcode.
Amazon
WebStores
Amazon now makes it easier than ever to open
your own e-commerce store without having to spend a fortune doing so. With Amazon
WebStores, you can open your own online store quickly and easily at a cost of
between $9.99 and $49.99 per month plus a small commission on sales. For this
fee, you can create as many stores on Amazon as you like, and you can even
supplement your offerings with products from Amazon’s own catalog if you like.
Amazon
aStores
If you don’t have your own product(s) to
sell on your website or on an Amazon WebStore, you can still have your own
e-commerce site by selling Amazon products as an affiliate through an Amazon
aStore.
Setting up an aStore is very simple as an
affiliate. You just choose some design aspects, choose products, and you get a
link to your aStore you can send people to. You earn a commission on sales just
like any affiliate.
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Making money with KDP is a lot easier than
you might think. If you can write (or outsource writing elsewhere) and use
Microsoft Word or an equivalent word processor, you can make money with the
program.
Choosing
a Subject
The first thing you need to do to make money
on KDP is to choose a subject. You should decide between fiction and
non-fiction, then choose what exactly you want to write about.
Typically, fiction sells better on Amazon
than non-fiction. This is a very general statement, however. The right type of
non-fiction could end up earning more than a novel. But generally speaking,
fiction is more lucrative. However, fiction may also take a lot longer to
create, especially if you create quality full-length novels.
Unless you already know something specific
you’d love to write about, a good way to determine what would be profitable on
Amazon would be to check the bestseller lists. Remember, the bestseller lists
for Kindle may not always be the same as those for print books, so be sure
you’re checking the Kindle bestseller lists.
Creating
the Publication
Once you have chosen your subject, it’s time
to create your publication. There are many different ways to do this, but the
most common way is by simply creating a Word document in .doc format. You can
upload this file to the KDP
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system
and it will be automatically formatted for the Kindle format (.mobi).
Here is a
great tutorial on building your book for Kindle:
Creating
a Cover
You’ll need a cover image. Amazon has
specific rules for the size and other aspects of cover creation. At the moment,
you can only submit cover images in JPG or TIFF format.
They recommend an aspect ratio of 1.6, and
for best quality they recommend and image size of 1563x2500.
You can
find out the most current image guidelines here:
Remember, people do judge a book by its
cover, despite so many recommendations to the contrary. Thus, it is critical to
create an attractive cover that makes your book appear to be published
professionally. Nothing screams “indie author” (and sadly “low quality”) more
loudly than a poorly designed book cover image.
If you aren’t great with design, consider
outsourcing the design of your Kindle cover or at least buying a pre-made
cover.
Publishing
on KDP
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Amazon has a complete guide to publishing
your book on Kindle. This guide will walk you step-by-step through the process
of submitting your publication to the KDP platform.
Promotion
Once you have published your book on Amazon,
it’s time to promote it. It’s not enough to simply publish and move on. If you
want your book to sell as much as possible, a little promotion goes a long way.
Fortunately, it’s not that difficult to get
a book started. The main things that will help your book are:
·
Having a few positive reviews
·
Getting a
few sales in the first few days in order to push it into the bestseller lists
Do not fall into the trap of paying for things like sales or reviews! This
is against Amazon’s rules, and you could lose your KDP account
permanently if you are caught! It is not worth the risk, so don’t even try it!
Instead, you can join Facebook groups
related to the topic of your book and advertise it once if they allow
advertisements. You can post on Twitter. Try using Pinterest to create related
pin boards. Once you get a few reviews, sales will probably pick up
considerably.
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Once
you’ve completed a publication for KDP, you can then format that same
publication for print format through CreateSpace.com. This can be a bit tricky,
and some people find it to be frustrating, but it really isn’t that hard if you
follow their instructions carefully.
In fact, when the book is completed for KDP,
most of the work is already finished. All you need to do is create a template
formatted for the size of print book you want, paste in your content, and
format it.
You’ll also need to have your book cover
altered to be suitable for print format. If you’re not a designer, you might
want to outsource this to save yourself time and frustration. Even experienced
designers often find it tricky to format a cover perfectly for CreateSpace.
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The Amazon Advantage program is like a
virtual consignment shop for publishers of physical content like printed books,
CDs, DVDs and other media. This won’t be products you create through
CreateSpace, because those will already be on Amazon. But if you’ve previously
published material and you can provide it to Amazon, you can sell it there on
consignment.
It takes approximately one week to get a
product listed on Amazon using this program. Once a product is listed,
Amazon.com will begin ordering them directly from you. They try to buy enough
copies to meet current demand as well as enough for several weeks.
To apply
for the product, go here:
You can
see the rules for the program here:
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Amazon now makes it easier than ever to open
your own e-commerce store without having to spend a fortune doing so. Setting
up an e-commerce site from scratch could cost thousands of dollars including
design, programming, setup and other associated fees. With an Amazon WebStore,
you pay little to nothing upfront.
To get
started, go here:
Choosing
a Theme
Before you open your first store, it’s a
good idea to choose a theme for it. Don’t just set up a store with random
products, because there are millions of online stores people can go to,
including Amazon.com itself!
Instead, create a specialty store of some
sort. The more specialized your store, the easier it will likely be to get
sales. This makes the job of marketing much easier, allowing you to see results
much faster.
Here’s an
example of specializing:
·
Pet store (much too broad)
·
Dog supplies (too broad)
·
Dog clothes (probably still to broad)
·
Dog clothes for overweight Chihuahuas (much
too narrow)
·
Dog clothes for small dogs (just right)
Make sure
to find a good theme that has a solid buyer base. You want to do
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some
keyword research to ensure enough people are interested in the theme, but you
also want to check competition to make sure you aren’t competing with hundreds
of other websites on the same theme.
If,
for some reason, you do want to get into a very competitive area, be sure you
have a USP, or Unique Selling Point. This is something that sets you apart from
the competition and makes people want to choose your store over another one.
Fees
You can choose to sell on your own website
or on your own website plus Amazon.com. If you sell on your own website, you
pay $39.99 per month plus 2% transaction fees, along with payment processing and
fraud protection fees. If you sell on Amazon.com too, you will only pay 1%
transaction fees, but you will be subject to other fees as well.
There are a number of fees available that
you need to be aware of if you choose to sell on Amazon in addition to your own
website. For example, a “Professional Selling Plan” requires a $39.99 per month
fee, but this means you don’t have to pay a per-item fee for every item sold.
If you have the plan that has no monthly fee, you must pay $0.99 for each item
sold. Additionally, you must pay a referral fee of around 15% depending on the
item category, as well as a “variable closing fee” that is typically $1.35 per
item.
As you can see, these fees can really add
up, so be sure to calculate them into your cost of doing business in order to
make sure you’re making a profit.
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Sourcing
Products
You’ll need something to sell on your store,
so you must find products. You could make and sell your own products if you’re
crafty, otherwise you’ll need to find something to buy and resell.
One of
the best places to find wholesale products to buy and resell is at:
This website has over 2,000,000 suppliers to
choose from, and you can search by category or keyword to find specific
products. Just be aware that some suppliers are more reputable than others, and
you must choose quality products.
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Amazon also has a program for people who
want to have their own online store but don’t want to deal with the hassles of
buying stock upfront, dealing with inventory, packing and shipping, and handling
customer service.
Amazon aStores allow you to create a simple
online store, stock it, and put it online for people to buy products. You get
paid a commission on sales just like any affiliate.
To get
started, go here:
It’s extremely easy to set up an aStore, and
you can create as many as you want with a single Amazon Associates account.
Here’s
all it takes:
1.
Set up the basic design including colors and
such.
2.
Add categories to your store.
3.
Choose and add products to the store from
the Amazon.com catalog.
4.
Generate your aStore link and start
promoting it.
It’s really that simple! It’s a very easy
way to make money as an Amazon affiliate while still making it seem as though
you have your very own store. This is especially good for bloggers and website
owners, because you can brand the store to look similar to your site.
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Amazon has a number of extremely
profitable programs that can make you a considerable amount of money. One of
the main reasons these programs are so profitable is because they allow you to
access the massive marketing potential of a site that already has tremendous
customer loyalty and trust.
You simply cannot find this
loyalty and trust in such quantities elsewhere, making Amazon one of the
premier websites to partner with for business opportunities such as those
listed above.
Choose
one and get started today!
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